Email marketing mistakes

December 11, 2011

One of the best ways to get new business is through letters of introduction(LOI). Sometimes gaining a new client can be as simple as sending a carefully crafted e-mail. But if you’ve been sending out LOIs with no response, you may be making one of these email  mistakes.  The goal is not to send a mass e-mail (spam) to prospects, but to carefully tailor your message to the organization.

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